Three foundations of
Sales Acceleration

A lack of sales, lumpy cash flow, poor conversion rates, sales teams struggling to hit KPIs, buyers ghosting, stalled pipelines and a transient talent pool are a handful of symptoms of a sales process under pressure.

And there are always reasons why a sales process does not performing at its best. 

In over forty years being part of and leading sales teams I have encountered every conceivable (and sometimes inconceivable) reason why a salesperson or a business struggles to increase sales. 

From a fledgling startup to passionate solopreneur established SME or a market leading multi-national. No business is immune. 

The Sales Acceleration methodology brings together three foundations, nine pillars and twenty-seven individual disciplines which solve any sales issue I have encountered. 

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FOUNDATION 1 – LEAD

Sales teams are full of individuals who are not confident when selling.



A lack of confidence is non-discriminatory; it targets all businesses. I have listed above, and while the small business community openly admits it’s a problem, larger businesses (50M PA+) are completely unaware of its impact.

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FOUNDATION 2 – INFLUENCE

Sales teams are made up of individuals who, just like me, figured out how to sell on their own.



We are part of the largest profession on the planet (over $1B people sell for a living) and yet there is no recognised qualification in sales.

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FOUNDATION 3 – WIN

A successful career in sales is hard work.



In sales there is no respite, every month, every quarter, every year the pressure is on.

NO ONE WANTS TO TALK TO A SALESPERSON.​

No one wants to talk to a salesperson. 

Yet, everyone wants to spend time with an expert. 

And this is the biggest sales challenge facing sales talent and businesses around the world. 

How to position their business as an expert in its field. 

Without telling the buyer how good you are. 

Without jumping straight to a kit bag full of solutions. 

Without engaging the fight or flight response of the buyer. 

While keeping the buyer engaged 

While keeping the buyer intrigued. 

And having them wanting to work with you.