what’s the price ?

What’s the price?

This would have to be the most asked question of sales people around the world and on a lot of occasions they are the first words from the buyers mouth, the buyers greeting, what’s the price ?

If you answer this question you have nowhere to go, no power, no leverage, the client owns you, the deal is now transactional.

So how do you answer this question without upsetting the client and without mentioning the price.

Buyer – “What’s the price”?

Sales person – “Hey great question and happy to answer that. Before I do I will let you know ours is a premium product or service and it is not for everyone. To see if we may be a good fit to work together i will ask you some questions”

You are then asking questions of the buyer that will highlight their pain point and , to see if they will in fact be a good for to work together.

You now own the frame, the conversation and the power.

The buyer is not expecting cheap as you have mentioned “premium” product.

You have proven your willingness to walk away “and its not for everyone”

And people chase that which moves away

Use this technique the next time you are asked “what’s the price”

Here is another article you may be interested in how do i overcome a price objection

Lead conversion, not lead generation.

Start investing in Lead Conversion

Despite how business acts, it is lead conversion, not lead generation that is the most important metric. And the simple reason is this.

lead generation is sexy, lead conversion is not.

The numbers – Lead generation

Australian companies spend approx. 15.6 Billion dollars a year on advertising, 50.7 % of which is in digital.

On top of this, on average, Australian business spends $200 to $300 per day on social media content across all platforms (Facebook, Linkedin, Instagram, Snapchat, Twitter, Tiktok, etc)

Business is spending a fortune generating leads, and as a sales guy that’s great, we need leads coming in the door.

The numbers – Lead Conversion

By contrast there are no figures for how much Australian business spends on lead conversion. On turning the precious leads they have spent so much on into cash.

The closest is on average, Australian business spends $458.00 per year on training each member of its team across all areas. And these numbers include defence and government departments.

MOST CONCERNING 41% of business in retail spend nothing on training their teams.


So as conversion rates decline companies spend even more generating leads.


How about companies invest just a little in lead conversion, in training their teams how to communicate with todays buyer.

And by a little, 1.5% of each team members salary would be a great start, allocate that to a sales workshop, sales seminar or sales training course.

It takes only a small increase , under 5% to have a major impact on your bottom line.

In this simple example 50% improvement to turnover AND profit.


  • You generate 300 leads a month and your lead conversion rate is 10%, that is 30 sales a month.
  • Lets average the sales at $1000.00 and a margin of 20% and the client purchases 2 x per year.
  • At a 10% conversion rate your revenue is $60 000.00 (30 leads x $1000.00 x 2 x PA) and gross margin of $12000.00


  • At a 15% conversion rate your revenue is $90 000.00 (45 leads x $1000.00 x 2 x PA) and gross margin of $18000.00 – a 50% increase.


read this if you are looking to select a sales training course that works